CLIENT: CIVIC Collective
PROJECT: Brand Launch, Summer Lookbook
ROLE: Creative Direction, Branding, Graphic Design, & Web Design
YEAR: 2011

CIVIC Collective was a Canadian streetwear brand launched by Caelin Williams with a vision to support local emerging artists through collaboration and exposure. The chameleon symbolizes adaptability, creativity, and emotion. As a palindrome, the reversed ‘C’ in CIVIC reinforces the natural symmetry of the word, while symbolizing a balance of roles between the brand and the artists.