CLIENT: ASTOUND Group
PROJECT: 15th Anniversary Kickoff
ROLE: Creative Direction, Art Direction, Graphic Design
YEAR: 2017

A large component of ASTOUND’s annual internal KickOff event is a complimentary Swag Shop of clothing and gadgets featuring fresh campaign graphics for that year. In this case, the theme was to celebrate the company’s 15th anniversary.

The graphics were designed to illustrate or represent the range of ASTOUND’s services, values, or vision within the custom fabrication industry and were then applied to wayfinding, apparel, tchotchkes, and presentation materials.

As this branding direction was a significant shift away from uninspired logo shirts and swag, these graphics were a huge hit across the organization with many employees requesting additional shopping allowance or the option to purchase for more items.

KICKOFF

The primary graphic for the campaign needed to celebrate the 15th anniversary somehow and was the first to be approved, which set the stage/style moving forward. The extruded 15 was set in a brand font and featured small silhouettes of construction workers to pay homage to the growth and vision of the fabrication company.

To celebrate the 15th anniversary and their annual corporate kickoff, ASTOUND’s wanted to create a set of new campaign graphics that would be used for items in their internal “Swag Shop”. The graphics needed to include specific internal mottos and embody the essence of the phrase and/or ASTOUND