#IHEARTTRADESHOWS | PORTFOLIO
CLIENT: ASTOUND Group
PROJECT: #IHEARTTRADESHOWS Campaign
ROLE: Brand Design, Graphic Design, Social Media, Email Marketing
YEAR: 2014-2017
The #IHEARTTRADESHOWS brand and campaign was initially launched at EXHIBITORLIVE! — the trade show for the trade show industry. The campaign evolved across various iterations over the years to achieve the same goal: brand awareness.
The booth experience was based around premium service and hospitality where attendees could relax and enjoy a quality coffee. Attendees who tweeted or posted why they love trade shows with the #ihearttradeshows hashtag and @ASTOUND mention were eligible to earn free swag at the booth.
The phrase and brand was so successful that it was eventually trademarked by ASTOUND Group and leveraged for their asset rental portal to this day.
