SHAH / Day One | PORTFOLIO
CLIENT: SHAH / Day One
PROJECT: Brand Launch
ROLE: Branding & Web Design
YEAR: 2013
The visual identity developed for SHAH is a clean wordmark that transcends regional differences, aligned with SHAH’s dream to become rap’s first truly independent international superstar. The unique ‘A’ was chosen as a standalone icon to be used for online and apparel applications. A WordPress site to host media and information was created to spread his brand to the masses.
The overall wordmark was kept quite simple and legible with a single unique letter which also served as a commonality with the record label wordmark and a standalone icon.
The unique ‘A’ was chosen as a standalone icon to be used for online and apparel applications.
The visual identity developed for SHAH is a clean wordmark that transcends regional differences, aligned with SHAH’s dream to become rap’s first truly independent international superstar.
