CLIENT: ASTOUND Group
PROJECT: Al Davis Memorial Torch
ROLE: Direction, Editing, Photography, Videography, Drone, Timelapse Management
YEAR: 2020-2021

As a monumental project for ASTOUND Group, the Al Davis Memorial Torch LED Flame sculpture required thorough documentation to showcase the detailed end-to-end process offered by ASTOUND for client presentations and social media. 

Over the course of six months, I directed the recording and production of all content related to the torch case study and social posts, from design animations and renderings to freelance photography and videography crews. Through the support of the project management team, we recorded several interviews and client testimonials to strengthen the narrative surrounding the case study. Given the scale and timeframe of the massive project, timelapse and drone photography was essential to further highlight the extensive capabilities of ASTOUND. 

The many terabytes of raw footage captured were edited down into various content pieces from social posts to long form video case studies which were fundamental in launching ASTOUND’s Sports & Venues division and to showcase their successful project. 

Videography Support: Doug Copping, Olga Minkevich